adidas Originals

Superstar 50th Anniversary

The year 2020 is a significant one, as adidas Originals celebrates the 50th Anniversary of its most iconic shoe: Superstar.
Although born in sport, Superstar has passed down through the decades and conquered the realms of music, art and fashion. It’s a shoe that stands for those who make a difference, the game-changers, the collectives who know that change doesn’t happen alone.
In this spirit of change and teamwork, we collaborated with Device to co-create, under Enric Soldevila‘s art direction, promotional videos for the campaign. We worked alongside Hypebeast and joined the celebration of the shoe that changed it all.

  • ClientHYPEBEAST
  • Creative DirectorEnric Soldevila
  • PRODUCTIONFORT / DEVICERS
  • DIRECTION Adidas Superstar | 50th AnniversaryDEVICERS
  • DIRECTION Adidas Superstar | 50th Anniversary / ProductFORT
  • ANIMATIONDEVICERS & FORT
  • DateBarcelona – September 2019
Cel Animation
Styleframes and Transitions