End of plastic waste
More than ever, we must change our mindset in the way we use day-to-day materials. For this campaign, we helped Adidas present their new shoe line, all made from recycled materials from the oceans – such as plastic and cardboard – to contribute cleaning Mother Earth and giving this waste a second chance.
Together with Honk-Kong based agency HYPEBEAST & under the direction of Enric Soldevila, our team enjoyed dedicating time in revisiting how we could visually interpret how all this waste-material can actually be transformed into high quality, durability and aesthetically beautiful shoes.
- Creative DirectorEnric Soldevila
- PRODUCTION FORT
- DIRECTION FORT
- DateBarcelona – JUNE 2020