adidas Sustainability

End of plastic waste

More than ever, we must change our mindset in the way we use day-to-day materials. For this campaign, we helped Adidas present their new shoe line, all made from recycled materials from the oceans – such as plastic and cardboard – to contribute cleaning Mother Earth and giving this waste a second chance. 

Together with Honk-Kong based agency HYPEBEAST & under the direction of Enric Soldevila, our team enjoyed dedicating time in revisiting how we could visually interpret how all this waste-material can actually be transformed into high quality, durability and aesthetically beautiful shoes.

  • ClientHYPEBEAST
  • Creative DirectorEnric Soldevila
  • PRODUCTION FORT
  • DIRECTION FORT
  • ANIMATIONFORT
  • DateBarcelona – JUNE 2020
Key Visuals
The Materials
Styleframes
The Process