Banc Sabadell


Estar. What does it mean “Estar”? Estar is a personal banking commitment of Banco Sabadell to help companies and people to make the best banking decisions, “whenever, wherever and however” possible.

Our proposal was to explain the story through a computer desk through which, with the interaction of pop ups, files and programs, we could explain the brand values in a digital way.

Thanks to an illustration style halfway between the real and the iconic representation of the computer interface, our intention is to bring the film closer to the audience while maintaining an elegant graphic and dynamic style, in line with the Bank corporate values.

  • AgencyWunderman Thomson
  • Agent Mushroom
  • Executive Creative DirectorEren Saracevic
  • Art DirectorsAina Rodriguez Gallofré, Raquel Sotillo Sánchez
  • TV ProducerSusanna Berges Dalmau
  • DateBarcelona – July 2020