Últimos pero primeros
Playz is the digital channel created by RTVE (Spanish Radio and Television Corporation), exclusively targeted at the particular and disruptive Gen-Z. We teamed up with Playground to create a 3 year-old anniversary celebration piece, as bold as its contents and audience.
To represent and give voice to a generation that is fully immersed in the digital, coexisting with countless visual inputs and stimuli, we took on board a bunch of cultural icons to create a current and unexpected narrative sequence. The piece was projected as a hack transmission in the very screens of Callao Theater, the Spanish Times Square.
Here is the result and some of the exciting process. Enjoy!
- ClientPLAY Z
- Creative DirectorFORT & PLAYGROPUND
- DateBarcelona – September 2020