Reebok

Pump

The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe with an internal inflation mechanism that regulates a unique fitting cushion in the lower and upper tongue.

When Reebok decided to re-produce their classic shoe model, we were selected to help them direct and produce this film, starring William Chan for their campaign  targeting the Hong Kong market.

  • ClientHYPEBEAST
  • Creative DirectorENRIC SOLDEVILA
  • Directed and ProducedFORT
  • DateBarcelona – April 2019
Pump! The concept was to relate the Reebok Pump with objects that don't usually inflate
Keyvisual
Styleframes