The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe with an internal inflation mechanism that regulates a unique fitting cushion in the lower and upper tongue.
When Reebok decided to re-produce their classic shoe model, we were selected to help them direct and produce this film, starring William Chan for their campaign targeting the Hong Kong market.
- Creative DirectorENRIC SOLDEVILA
- Directed and ProducedFORT
- DateBarcelona – April 2019