After Clio and Captur, it’s Mégane’s turn to switch to hybrid. New Mégane E-TECH Plug-in reinforces the Renault Group’s electrific car strategy in the compact segment with its plug-in hybrid engine. The promise of a new driving experience. The driver of the New Mégane Hybrid Rechargeable relives his best driving memories through this similar and at the same time completely new experience. Together with Prodigious we designed a dynamic typography that matches with the editing and the art direction to create a unique representation of nostalgia and childhood memories.

  • ClientRenault
  • AgencyPublicis Conseil
  • Executive Art DirectorMarcelo Vergara
  • Art DirectorsClaudio Vieira & Cecilia Astengo
  • CopywriterNatalia Huidobro
  • TV ProducerFlorent Villiers
  • DirectorFelipe Mansur
  • Post productionProdigious & FORT
  • Post producerPaul-André Gorget & FORT